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Marketing Class Team Wins Route 59 Branding Project

Reported by on 2/8/18

The WV Marketing class team of Harper Cole, Kate Johanns, Madalyn Reidy, Campbell Taylor, and Alycia Wylie presented their ideas for marketing a stretch of Route 59 that they branded the "Crosstown Corridor" with a tagline of "Shop, Wine and Dine on Route 59". After their presentation was selected as the winner among all WV Marketing students, they presented their ideas to a panel of both Naperville and Aurora city officials, including both mayors as well as other business leaders from the area. When presentations from the 3 district 204 high school were finished, the WV team was named the best marketing team for their creative and comprehensive presentation. The team was recognized at the Naperville City Council meeting on February 6th, and will be recognized at the Aurora City Council meeting on February 13th. Congratulations and way to go Warriors!

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