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Dr. Brad Senden of the Center for Community Opinion presented the results of a community survey that focused on communication efforts and possible solutions to address the district's increasing enrollment. Senden's firm was hired in June, based on the Citizens Communications Committee's recommendation. Committee members worked with Senden to draft the survey, which was conducted late last month.
As part of the survey, the community was asked to give the district a letter grade. The results show that the perception of the education provided by the district is very good. A total of 76.1% of those interviewed give the district an A or B. The grades given to Indian Prairie are significantly higher than those collected for the annual "Phi Delta Kappa/Gallup Poll of the Public's Attitude Toward Public Schools." That 2004 survey showed nationally, only 47% of those interviewed gave their school districts a grade of an A or B.
"Voters have a very positive attitude toward the district. They give very high marks to the district in general, to its facilities and to its ability to serve the community," Senden said.
As to the community's preference to ease the overcrowding in the middle and high schools, the survey presented 14 ways in which the district might create additional classroom space. Results show the preference is to build permanent classrooms or a new middle or high school. Changing grade configurations or adopting split shifts were viewed as the least acceptable ways to create additional classroom space.
Each respondent was also asked if they would approve a property tax increase to raise funds needed to create classroom space. In response, 47.3% said they would favor such a proposal. As a follow-up question, individuals were asked if the district "can be trusted to spend local tax dollars wisely." A majority, 63.1%, agreed or strongly agreed with that statement.
The survey also explored last April's referendum, with 36% of respondents supporting the referendum, 37.5% opposing and 24.3% not sure of their opinion.
When asked what was the most important reason the referendum failed to win support, 24.4% felt it failed because taxes were too high already and 23.3% felt that lack of information in the community was the key reason.
When asked what one thing would be needed for any future campaign to succeed, 44.2% responded that providing additional information to the community would be necessary. Respondents also provided their preferences on how they wish to receive district information.
The survey was conducted through telephone interviews with 400 randomly selected registered voters in the district with an error margin of +/- 4.5% and a confidence level of 95%. "The confidence level means that if we repeat this survey 100 times, we would get the exact same results 95% of the time," Senden said.
You can view the complete survey presentation as well as the full results by clicking the links below.
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